Distribution: Market Analytics

Today’s dynamic market environments require a sophisticated approach to track and identify trends and opportunity. Novantas, through its objective fact-based market analytics, helps clients make rational confident investment decisions, which are delivered in a holistic cross-line of business strategy.

Banking markets have undergone significant transformation in the past 5 years including the changing economic tide and the wave of consolidations across the industry. Since 2008, the industry has witnessed the collapse of 345 banking institutions including 3 of the top ten. These have altered the competitive landscape which continues to evolve through ongoing branding changes. Additionally, customer preferences are adapting and the branch business case is now questionable.

Novantas has invested heavily in a set of capabilities specifically targeting these questions. Our analytics are built from granular blockgroup data, live-work commuter flows, wallet models, detailed geographic market segmentation, and proprietary databases. All these sources help our clients assess investment strategies including competitive threats, market entry decisions, M&A analysis, fair share, and network optimization.

Novantas customer advisory consulting answers questions from corporate strategy to tactical branch build-out actions, in addition we provide ASP based toolkits allowing these to be integrated with our clients’ teams:

• BranchScape provides market analytics to assist with critical branch related decisions to improve branch network performance and analyze acquisition targets or competitors
• StrataScape provides users the ability to layer individual business line investment priorities to generate overall corporate investment priorities on a market-by-market basis
• M&A