Marketing / Sales Effectiveness

Novantas helps our clients bring precision marketing techniques to all of their markets. Using the insights developed from our segmentation work, we have developed wallet and propensity modeling tools to help our clients optimize customer relationships. From there, we are helping our clients with cross-sell programs and prospect data mining. In addition, we are working with our clients with acquisition and attrition modeling.

We help our clients optimize marketing investment with efficient marketing engines that continually improve the yield on each marketing dollar spent. Our suite of proprietary analytic tools, capabilities and approaches help clients optimize their marketing spend. We start by setting spending priorities for the bank — overall, as well as by segment — based on the bank’s strategic goals, current customer profitability, and our assessment of market potential. We assess the relative cost, reach and efficacy of various media for each micro-market to identify the most cost-effective way to reach the targeted audience.

Novantas helps our clients with customer development engines to serve up appropriate leads (in priority order), guide customer conversations during the sales processes, develop effective and efficient on-boarding processes, and track outcomes across all channels. Our suite of offerings assists banks design, test, prioritize and, ultimately, deploy leads across all channels, with particular emphasis on increasing the productivity of the sales force. We help our clients accelerate wallet penetration (both depth and breadth) in the most productive and profitable manner.

Novantas helps with sales organization designs, sales lead management and precision goal setting. These capabilities together provide a structured approach to bringing up the overall effectiveness of the sales force. The objectives of improving sales effectiveness are threefold: 1) Help sales organizations become more productive by reducing time and energy dissipated on ineffective or inefficient sales activities; 2) Identify and help weaker performers act more like top performers; and 3) Do more with less.