Novantas Acquires PriMetriq, an Information Services Company

December 9, 2005

NEW YORK – Novantas LLC, leading provider of management consultancy and information services to the financial industries, has announced the acquisition of the business interests, staff, software, license rights from PriMetriq LLC, an information services company that helps banks and insurers to improve marketing and sales force productivity in retail and small business banking.

Novantas is the acknowledged leader in customer science and revenue strategy in the financial services industry. The Firm specializes in investigating and interpreting customer needs, attitudes and behaviors in ways that help companies to refine marketing decisions, customer strategies, and sales and service activities.

PriMetriq provides sophisticated information tools that guide financial institutions in their marketing and sales activities with small businesses. It also provides branch network performance and benchmarking information that helps banks to improve the efficiency, impact and competitive positioning of their retail franchises.

The transaction further strengthens Novantas' ability to provide performance-enhancing information and analytics for financial institutions, said Dave Kaytes, Managing Director at Novantas. The company's growing suite of performance tools includes the Mindswift® platform, which is used by clients to improve interactions with customers over the phone and the Internet, Qualytix, a revenue performance benchmarking service for retail and small business banks, and PriceTek, a bank product pricing service for maximizing deposit profitability and growth.

Leo D'Acierno, PriMetriq's Chief Executive, said there is a natural fit between the two companies that will both broaden and strengthen the array of performance-enhancing solutions for client financial institutions, both consulting and information/analytics. PriMetriq, based in Greenwich, Connecticut, serves many of the top U.S. banks, brokerages and insurance companies across the country.

Novantas, based in New York, is a pioneer in applying customer sciences disciplines in areas such as customer segmentation, product design and pricing strategy. It also helps companies improve the ability of sales and service representatives to interact with customers. Areas of particular expertise include retail and small business banking, branch sales performance, credit cards, insurance, brokerage, commercial and investment banking, and wealth management.

PriMetriq helps financial institutions reach new business banking prospects and cross-sell to established customers, using sophisticated targeting and prioritization technology that scientifically identifies customer needs, purchase propensities and sales potential. These analytical tools help business bankers to boost the sales prospect pipeline and close more business.

The company also provides competitive market share and benchmarking reporting for branch networks, informing banks on where they stand in key markets and how each part of their branch network stacks up against the competition. Products and market coverage include small business and consumer, loan and deposit banking products -- within the branch trade area, within major markets, and at the regional level. These services are based on proprietary models and extensive statistical analysis of nearly 100,000 U.S. branches.

The two companies said the complementary nature of their respective capabilities and client needs provided a compelling rationale for merging.

PriMetriq will relocate its operations to Novantas headquarters in New York City. PriMetriq executives Leo D'Acierno and Paul Pieper have been named Directors of Novantas.

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