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Vol. 1 No. 2  |  2010

Gaining the Edge in a Tight Market

July 2010

As the industry moves beyond the subsequent market collapse, banks are wrestling with fundamental questions about growth strategy.

Steve Klinkerman, Editor

Editor’s Letter: Growth in a Post Recession Environment

August 2010

Having made great strides in stabilizing their recession-scarred portfolios, banks are now turning their sights to 2011, where the big question is revenue growth.

It’s time for banks to step back and re-examine their current verticals strategy.

Commercial Banking: Growth through Specialization

August 2010

Each bank is looking for an edge — some way to be advantaged. Winning banks will grow by doing a better job of new customer acquisition and retaining their existing customers. It’s time for banks to step back and re-examine their current verticals strategy.

A Cautious Outlook for Household Credit Demand

July 2010

In a languid credit recovery, winning retail banks will need superior skills in targeting, relationship management, risk-adjusted pricing and underwriting.

Households want to make sure that they can secure a home equity loan without having it coming back to bite them somehow.

Smart Growth in Home Equity Lending

August 2010

Bank branch representatives will need to play a leadership role in understanding customers and responding to their needs. Combined with specialized expertise, this type of advocacy will be vital in attracting new business — and to retain valuable customers already with the bank.

Banks stand to lose roughly $5 billion in annual revenue from the proposed set of changes in credit card and debit card interchange rate.

Debit Cards: Preparing for a Changing Growth Equation

August 2010

Banks stand to lose roughly $5 billion in annual revenue from the proposed set of changes in credit card and debit card interchange rate. Traditional sources of bank revenue will be drying up and banks will have to completely rethink their checking account and card business models.

Regional C&I Growth: Focusing to Win

July 2010

In a continuing tight market for middle-market commercial banking, a sharper focus on specific industry sectors will provide an edge for progressive regional banks.

Bank customers with the highest monthly transaction volumes are often worth six to ten times more than customers with little or no transactional activity.

Consumer Banking: The Role of the Core Payment Account in Relationship Banking

August 2010

Relationship Advantage is a critical ingredient in the formula for banks to survive and thrive in the years ahead, and winning at that game will demand new insight and new disciplines.

Renewing Home Equity Lending

July 2010

The new competitive dynamic requires a much more analytical understanding of markets and customers, plus a consultative and personalized interaction with each borrower.


The Financial Column

Growth for Banks in a No Growth Market

August 2010

During this “no-growth economy” banks will increase wallet share through higher quality customer relationships. Banks will grow by transforming customer behavioral knowledge into cross-sell strategies.

Checking Customer Acquisition: New Banking Relationships or Just New Accounts

July 2010

Banks need to re-evaluate marketing campaigns and promotions. Broad campaigns to acquire customers will likely not drive the volume they have in the past, and certainly won’t drive the value.

Checking Renewal: The Cash Management Account

July 2010

The typical family has double the monthly payment transaction volume from a few decades ago, and scatters resources across multiple accounts. This creates an opportunity for banks to help households better manage their monthly finances.



Podcast

Financial Reform in the EU:
What it Means for the US

September 2010

Now that Capitol Hill has passed financial reform, all eyes turn towards Europe for the next chapter in the roll out of the new architecture. Cicero Consulting’s Iain Anderson and Novantas’s Kevin Travis discuss the potential impact of these emerging issues.


Feature Report

The Relationship Approach to Retail Loan Growth

September 2010

As lenders fight for growth through market share gains, the competitive emphasis will tilt from pushing products to cultivating fuller customer relationships.

Debit Legislation: Rethinking Retail Payments Strategy

August 2010

Recent legislation likely will pummel debit interchange fees. Winning banks will develop new strategies and innovations that will improve customer segment responsiveness.