The Art and Science of Deposit Performance and Pricing
for Community and Regional Banks

Event: Art and Science of Pricing
Location: Webinar
Date: 30 Mar 2010
Time: 1:00 – 2:00 PM, CDT
Speaker: Darryl Demos, Managing Director and Richard Solomon, Director

While community and regional banks may provide the best service in the market, the top 10 banks in the country have had a distinct advantage imbedded in their pricing decisions for deposits – they actually know precisely what will happen to balances and margins when they change prices for individual products in a market. Regardless of the rate environment, your interest sensitive products are going to perform in a predictable manner by product and by market.

Large banks have teams of analysts with PhD’s and statistical degrees to build their own sophisticated models.

Historically most community and regional banks have used instinct, gut feel, competitive rate sheets, and some good old banking experience when it comes to setting pricing policy. Don’t be mistaken…using instinct and experience works – that’s the art. But if you add in some science, you can reap millions of hard dollar benefit to the bottom line and dramatically improve the quality of your decision making.

In this webinar, you will hear how BankAtlantic, in partnership with Novantas benefited from introducing a little “science” and technology into their deposit performance management.

In addition to a market overview from Novantas, you will receive a detailed case study overview from BankAtlantic and learn:

• How they used “market or city” specific pricing and when does it make sense for other community banks to do so
• What tools helped to specifically predict what will happen to balances as you move rates higher or lower
• Common mistakes in tier pricing and what tools BankAtlantic used to identify the opportunities
• How BankAtlantic upgraded their pricing process to save time and improve the quality of collaboration across marketing, finance and branch banking leaders