The Financial Column — Debit Cards: Preparing for a Changing Growth Equation

2010-08-02

Consumers are quickly shifting away from Credit Cards in favor of PIN Debit Cards.

The biggest impact will be on Signature Debit. If you’ve already pulled out a Debit Card, all you have to do to get the discount is enter your PIN instead of signing — we think it’s a “no brainer” that Signature Debit volume will move decisively to PIN Debit. We also believe that many consumers will start putting away their Credit Cards in favor of PIN Debit and a discount. And we predict the shift will come quickly.

Back to Videos

Back to Multimedia