Advisors to the financial services industry.

The Financial Column — Exploding the Myths about Frequent Overdrafters

2010-07-04



Two-thirds of Overdrafters earn more than $40,000 annually.

Novantas says that about one out of every nine checking customers frequently overdraws his or her account, and that this 11% slice of the customer base has generated roughly 80% of the checking industry’s overdraft fee revenue in recent times.

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