The Financial Column — Implications of the Credit Card Act

2009-08-09

The Credit Card Act will shift acquisition focus to relationship-based strategies.

Rich Tambor of Novantas explains that the best approach for credit card companies to recover recent losses is to re-balance the card economics based on an understanding of customer segment economics. This may mean getting rid of old customer segmentation schemes and re-segmenting based on customer profitability and nature of relationship.

Back to Videos

Back to Multimedia