BankChoice Monitor (BCM) is series of quarterly reports customized for you based on the geographic regions and markets where you have branches. BCM captures insights from thousands of bank shoppers EVERY DAY, while they are actively thinking about, and shopping for a new bank or checking account. It is the only resource that continuously monitors what bank shoppers want, who they choose and why. For our typical mid-size client, we’re capturing data from over 40,000 bank shoppers per year within their branch footprint – an enormous sample compared to traditional market research.
Core Benefits
Detailed Competitive Intelligence
Detailed analysis of competitors’ performance across your footprint at a product-level.
Continuous, honest shopper insights
Understand how frequently your checking products are selected as consumers’ “top choice” and why.
More frequent, shared data
Quarterly reports are sent directly to your email, saving time on data collection and analysis, and making it easy to share information across product, marketing and sales teams.
Key Reports
Competitive Performance
This report lets you monitor how you perform against your competition across regions each quarter. Available: 4x a year
Functional Gap Analysis
Includes a Market Overview along with market-level analysis of customer demographics and product ‘must-haves’. Available: 1x a year
Fee Pricing
This report will tell you how competitive your fees are and how customers consider your fees against your competition. Available: 1x a year
End-of-Year Wrap Up
This report comes out at the beginning of the year providing data on how you compare to your competition, just in time to make critical changes. Available: 1x a year
BankChoice Monitor Insights
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