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Cookie Notice and Privacy Policy

Privacy Policy

Novantas, Inc. (“Novantas,” “us,” or “we”) is the industry leader in analytic advisory services and technology solutions for financial institutions around the world.  Novantas is the primary custodian of your personal information and understands that your privacy is important to you.  Novantas is committed to protecting your privacy and personal information and complying with applicable data protection laws.  This privacy policy (the “Privacy Policy”) applies when you visit Novantas website at (the “Site”) as well as data collected through other means, such as location data.  From time to time, this Privacy Policy may be updated and supplemented by additional privacy notices, terms, or statements.

By accessing, browsing, or using this Site, you consent to the terms and conditions of this Privacy Policy and the collection, use, and storage of your information as set forth in this Privacy Policy.  By using this Site, you also consent to the use of cookies as further described in the cookies section below.

Information Collected through this Site
Novantas collects personal information and data in a few different ways.  It collects Site visitor information that you directly provide to us while using the Site or that is submitted via the Site.  When you join Novantas mailing lists or have questions about its products and services, you share your personal information.  This information may include your name, mailing address, email address, telephone number, job title, and company name.

Novantas may collect additional information from other sources.  While using this Site, Novantas may automatically collect certain information from your computer and other devices that you used to visit our Site, such as mobile devices and tablets.  The information collected while using the Site may include the IP address, date and time of access, volume of data transferred, and the region derived from your IP address.

Information Collected from Others
Novantas may also automatically collect location data about your computer or other devices, such as your mobile device.  It may receive, collect, and analyze data about the places you travel and visit with mobile devices (if the mobile or other location-aware device is configured to share its location data when the device or a mobile application on the device is in use or when operating in the background).  In addition to location, Novantas may receive a device identifier and other information about that device (such as the browser or device type, IP address, operating system, carrier provider, app publisher and other similar device-specific information).  Novantas does not receive the phone number or the unique hardware device ID of a mobile device.  Novantas identifies devices using an advertising ID or a randomly assigned unique identifier (that is created through our own system).

How Your Information is Used
Depending on a number of factors as to how you interact on its Site, Novantas may use data collected about you in several ways.  Novantas may use your information where it is helpful to us to present and maintain content on our Site, communicate with you, fulfill your requests for information or send communications, notify you about any products and services we offer, recruit personnel, distribute newsletters, and contact you for other business reasons.

Disclosure and Sharing of Your Information
Novantas shall not intentionally disclose or transfer (and shall take reasonable steps to prevent the unauthorized or accidental disclosure of) your personal information to third parties (i.e., persons or entities that are not affiliates of Novantas) without your consent, except as follows.  Novantas may provide access to your information, including but not limited to, third party consultants, vendors, data storage, and service providers that assist Novantas in maintaining the Site and provide services related to the Site.  Before disclosing your information to these third parties, Novantas requires that they first agree to maintain the confidentiality of your information and provide the same level of data security as provided by Novantas.  Additionally, Novantas may be compelled to disclose your information to investigators and legal authorities.  In such cases, sometimes, Novantas may be prohibited by law from providing you with notice of such disclosure.  Also, in the event of a violation of the Terms of Use (if any) or any other terms on this Site, including but not limited to a violation of any restrictions on the use of materials provided in or through this Site, Novantas may disclose your information in furtherance of potential or on-going legal proceedings.

Novantas takes commercially reasonable measures, using generally accepted standards of technology, and operational security in order to protect your information from loss, misuse and unauthorized access, disclosure, alteration, and destruction.  Novantas implements appropriate technical and organizational measures to protect your data.  Novantas encrypts, pseudonymizes, or anonymizes personal data wherever possible.  Despite these precautions, the transmission of information via the Internet is not completely secure, and Novantas cannot guarantee that security of your information transmitted to this Site will prevent unauthorized attempts to access, use, or disclose your data.  Your transmission of any information to this Site is at your own risk.  Novantas is not responsible for circumvention of any privacy settings or security measures contained on this Site.

User Access to Information
Subject to certain laws and regulatory requirements, you may have the right to access, review, require correction or deletion of personal information and data we have collected about you.  To review, update or make changes to your information, please send an email to  Novantas will use its best practices to accommodate your request, helping protect your privacy.  You must be able to verify your identity with government-issued identification to allow this.

If you are a California resident or EU Citizen, please write “California Resident” or “EU Citizen” in the subject line of your email inquiry.  Please ensure to include your legal name, street address, city, state, postal code, and country.  Novantas’ designated personnel will respond promptly to your request, as it may be required by applicable law.

Transborder Hosting and Transfer of Information
Your information may be transferred from time to time to Novantas offices or personnel or to third parties, located throughout the world, and this Site may be viewed and hosted by Novantas or its vendors anywhere in the world (although most of its servers are based in the United States).  By using this Site and transmitting your information to this Site, you voluntarily consent to such transborder transfers and hosting of such information.

Retention of Information
Novantas stores your information for the various purposes set forth in this Privacy Policy.  For each of these purposes, Novantas only retains your information for so long as it is serving the designated purpose.  Notwithstanding the duration of that purpose, Novantas may retain your information to comply with applicable law, professional obligations or enforcement of its agreements.

Third Party Sites
This Site may contain links to other third-party websites or information.  This Privacy Policy only applies to this Site.  The existence of third-party links on this Site does not constitute or imply an endorsement, sponsorship, or recommendation by Novantas of any third party, its website, or any information contained therein.  You agree that Novantas shall not be responsible or liable for your use of those third-party websites or information and your use of them shall be subject to the terms of use and privacy policy applicable to those sites.

This Site is not designed for or directed at children 13 years of age or younger, and Novantas will not intentionally collect and/or maintain any information about anyone under this age.  If such personal information as defined by the Children’s Online Privacy Protection Act, or personal data from children under 16 years of age as described under the General Data Protection Regulation is inadvertently collected without valid consent, Novantas shall promptly comply with applicable law and implement reasonable steps to remove such data as soon as possible after becoming aware of the collection.

Marketing Information
Financial Services institutions and their marketing partners come to Novantas to understand the financial services marketplace better.  Novantas’ marketing services help clients link prospect data and other information known about the markets to allow its clients to provide more targeted and meaningful offers and messages.

Novantas may share the data it compiles about someone by creating aggregate consumer segments that are tied to an advertising ID.  For legitimate business reasons, this information is shared to display and optimize advertisements, measurement, reporting, industry analysis, and demographic profiling. 

Your Choices
If you want to limit or prevent location data from your device from being collected, you can adjust this capability through your mobile device settings.  Instructions on how to manage your location settings for Android devices are available here (instructions for older versions of Android can be found here) and iOS devices are provided here.

To opt-out of being included in Novantas’ Marketing Data Products and Services Databases, please contact us via email at

Changes to Privacy Policy
Novantas reserves the right to make changes to this Privacy Policy as posted online from time to time.

Contact Information
If you have any questions about this Privacy Policy, please contact:
Novantas, Inc.
Privacy Officer
485 Lexington Avenue,
New York, NY 10017
+1 212.953.4444

Cookies Policy

How We Use Cookies
Novantas may automatically collect data with cookies and other tracking technology.  This Site, like many others, stores and retrieves information on your browser using cookies or other tracking technologies.  This information is used to make the Site work as you would expect.  While it is not personally identifiable to you, it can create a more personalized web experience.

A cookie is a small text file that a website saves on your computer or mobile device when you visit the Site.  Cookies are designed to hold data about you.  This data helps Novantas keep track of visits and activities when you browse the Site.  By continuing to browse, visit, or use this Site, you automatically consent to storing, retrieving, and accessing cookies and other tracking technology.  Cookies have many useful purposes that help improve the user experience.  Additionally, cookies help Novantas to understand your interaction with the Site.  This is further tracked with searches and analytics about users.  Also, cookies play a very important function to assist with security and administrative functions.

List of Cookies
Below is a list of the cookies Novantas uses on this Site, which will be updated whenever new cookies are encountered and classified by our website team.  These cookies are necessary for the Site to function and cannot be switched off in our systems.  They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the Site will not then work.  These cookies do not store any personally identifiable information.  The primary function of these cookies is to enhance the performance and functionality of the Site.

System Cookies
The “cookie_notice_bar_state” cookie will remember not to show you the pop-up message if you have previously dismissed it.

The “novantas_view” cookie is used by our website to store anonymous session data.  They may identify you as a single user when you move between pages but carry no personally identifiable information.  This information is used for performance metrics and shared with Google Analytics.

Performance Cookies
The “_ga and _gat” cookies allow us to count visits and traffic sources so Novantas can measure and improve the performance of Novantas Site.  They help us to know which pages are the most and least popular and see how visitors move around the Site.

Novantas uses Google Analytics to provide this service, which uses first party cookies.  Novantas does not share these data with any other party.

The information Novantas gets through the use of these cookies is anonymized and we make no attempt to identify you or influence your experience of the Site while you are visiting it.  If you do not allow these cookies, Novantas will not be able to include your visit in its statistics.

If you have used a Do Not Track browser setting, Novantas takes this as a sign that you do not want to allow these cookies, and they will be blocked.

How to control cookies
You can control and/or delete cookies as you wish – for details, see  You can delete all cookies that are already on your computer, and you can set most browsers to prevent them from being placed.  If you do this, however, you may have to manually adjust some preferences every time you visit a Site and some services and functionalities may not work.



Last updated January 3, 2020