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Battle for Deposits: Struggles of the Rising Rate Environment

CBA LIVE 2019

Andrew Frisbie, Executive Vice President, Novantas
Kevin Condon, SVP, Product Management Executive, Bank of America
Terry Townsend, Senior Compliance Director, Deposits, Ally Bank

Given the complexity of the emerging deposit landscape, the rise of interest rates is likely to trigger tremendous separation between winners and losers. Banks that understand the forces, take steps to respond to them and successfully manage the transition will emerge as market leaders. Those who stumble will find their strategic position diminished to the point that a better economy will not be enough.

In this session, you will learn:

  • The most up to date trends in deposit markets
  • What you can do to improve market share
  • How banks are using analytics to obtain optimum results

For more information, contact Novantas Marketing

+1 (212) 901-2772


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