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Building Quality and Quantity of Customers in Digital Channels

Watch the Webinar

Sarah Welch, Director, Marketing Solutions Leader, Novantas
Brandon Larson, EVP, Marketing & Distribution Leader, Novantas

The pandemic has accelerated the shift to digital channels by 3 – 5 years over the course of a few months. While banks have had success acquiring customers in digital channels, the quality of these customers is typically poor – from account opening and on. How do you build quality and quantity as we continue the rapid transition to a digital world?

Join Novantas experts for an exploration of digital relationship building. During this session, we’ll discuss new research on what’s driving the gaps between digital and branch quality, as well as programs banks can put in place now to drive higher quality in 2021 and beyond.

This webinar will cover:

  • New research covering digital trends in 2020 and forecasts for the future.
  • The nature vs. nurture debate with respect to digital customer quality.
  • Getting personal in digital communications.

For more information, contact Novantas Marketing

+1 (212) 953-4444


PW: CBA-NOV2020