CBA LIVE 2015
Paul Kadin, Managing Director, Novantas
Despite prior predictions of the demise of branch banking, it never happened. But now, significant changes in customer shopping and buying behavior are making digital critical to selling new checking accounts, even as branches persist. Brand preference drives a greater degree of consideration than ever before, yet bank brands are undifferentiated, and most banks don’t know where to start. This session will review empirical data on the new marketing and sales environment for banks, provide case study examples of marketing and sales options that link digital with physical across banking and other industries, and provide a detailed, actionable roadmap for bank sales and marketing executives to adapt.