bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

Canary in the Coal Mine: How Bank Branches Avoid the Fate of BlockBuster


Paul Kadin, Managing Director, Novantas

Despite prior predictions of the demise of branch banking, it never happened. But now, significant changes in customer shopping and buying behavior are making digital critical to selling new checking accounts, even as branches persist. Brand preference drives a greater degree of consideration than ever before, yet bank brands are undifferentiated, and most banks don’t know where to start. This session will review empirical data on the new marketing and sales environment for banks, provide case study examples of marketing and sales options that link digital with physical across banking and other industries, and provide a detailed, actionable roadmap for bank sales and marketing executives to adapt.


For more information, contact Novantas Marketing

+1 (212) 901-2772

Please enter your email for verification: