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Competing for Deposits in a High Rate Environment – One Customer at a Time

CBA LIVE 2018

Darryl Demos, Executive Vice President, Novantas
Hank Israel, Director, Novantas

The war for customers and their deposits is heating up. The battles this time around are being fought at the customer level. Winners are using more granular analytics, coordinated campaigns across marketing and product teams, and improved front line sales capabilities to handle increasingly more tailored offers. In this session Novantas and a panel of leading retail bankers will examine the opportunities that lie in developing and deploying tailored customer level treatments, as well as the challenges in coordinating marketing, product, analytics, and the front-line.

Participants in the workshop will walk away with a tangible understanding of:

  • The hard questions bank leaders will need to tackle
  • The balance of brand and execution capabilities evolution
  • A broad view of the road map that is evolving in organizations

For more information, contact Novantas Marketing

+1 (212) 901-2772


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