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Competitive Differentiation Trends to Enhance Deposit Growth


Andrew Frisbie, Managing Director, Novantas
Sarah Welch, Director, Novantas

As we emerge from a low, flat interest rate environment, the cost of deposit balance acquisition is climbing. To cost-effectively maintain market share, it’s imperative banks retain and grow deposit balances from existing customers. Influential bankers will share actionable advice on effective strategies to identify important trends in customer behavior within your portfolio, enhance customer targeting techniques and determine the right offer to present to customers using analytics

For more information, contact Novantas Marketing

+1 (212) 953-4444