Customer Acquisition in Deposits: How to Punch Above Your Weight

CBA Webinar Series

Sarah Welch, Director, Novantas
Lisa Brown, Managing Director, Novantas

We’re in the midst of a shifting deposit landscape. While price is an important lever to drive deposit growth, it is not the only lever. Successful banks are changing strategies and tactics to capitalize on the ways in which digital capabilities influence consumer decisions. Drivers of acquisition also are changing due to both improved marketing and branding efforts, and changes in customer preferences. Join Novantas experts for a deep-dive session on the new drivers of customer acquisition and how to build and execute a new program.

THIS WEBINAR WILL COVER:

1. Three factors that drive marketing success
2. The attributes banks must demonstrate to be distinct
3. Case studies that show how changing the conversation can deliver true competitive advantage