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Customer Scoring: Analytics and Technology to Move Your Bank Ahead

CBA Webinar Series

Andrew Frisbie, Managing Director, Novantas
Edward Niestat, Managing Director, Novantas

ABOUT THE WEBINAR:

In the current rate and competitive environment, it is more critical than ever for banks and their customers that banks optimize relationships with their customers. The difficulty is in understanding what exactly is the optimal relationship with each customer.  The best way for banks to understand and achieve this mutually beneficial outcome is by utilizing “big data” techniques applied to a bank’s customer, product, account, and transactional data to generate highly accurate suites of scores. Experience has shown that when developed and implemented effectively, the use of customer scoring can significantly improve the outcomes of deposit strategies

THIS WEBINAR WILL COVER:

  1. Moving from customer life-time value to customer potential value—theory and applications
  2. Relationship pricing—a case study in score development and execution
  3. New technology and analytics for curated metrics

TOP 3 BENEFITS TO ATTENDEES:

  1. Precise product development, pricing, and targeting for offers and promotions
  2. Lowering the cost of deposit balance acquisition
  3. Improved returns on cross-sell spending

For more information, contact Novantas Marketing

+1 (212) 901-2772


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