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Defining Deposit Battlegrounds– New Research from CBA and Novantas

CBA Webinar Series

Andrew Frisbie, EVP, Head of Consumer Pricing, Novantas
Hank Israel, Director, Novantas
Dana Kaumenova, Researcher, Novantas

Say goodbye to a decade of stable deposits. One of the most pressing issues for today’s bankers is how to grow deposits profitably in a world of increased competition, higher betas and changing customer preferences.

New research from CBA and Novantas set out to uncover some answers. Examining both the customer motivations and bank value associated with deposit products, the study revealed the future of cash management looks very different and there are several distinct deposit battlegrounds emerging.

Join Novantas experts for a deep dive into the results to learn:

  • The new “treasure” map for deposits – where to find the pockets of value
  • Key considerations for the new deposit battlegrounds
  • Implications for your strategy going forward

For more information, contact Novantas Marketing

+1 (212) 901-2772


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