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Deposit Growth Strategy: Focusing on Deepening the Relationship

GFMI 3rd Annual Retail Deposit Optimization and Strategic Management Canada

Adel Mamhikoff, Managing Director, Novantas
Eddie Niestat, Managing Director, Novantas
Saqib Nazir, VP, Risk Measurement and Funds
Transfer Pricing, RBC
Ian Glassford, Chief Financial Officer, Servus Credit Union

  • Insights into relationship primacy and wallet penetration in a low churn market
  • Developing customer level scoring to effectively model behaviours, and to target opportunities and customer treatments
  • Highlights and learnings from key success stories

For more information, contact Novantas Marketing

+1 (212) 901-2772


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