CBA Live 2014
Sherief Meleis, Managing Director, Novantas
Steve Turner, Managing Director, Novantas
The deposits business has been challenged in recent years due to increased regulation and a prolonged low rate environment. With some economic forecasts projecting deposit rates beginning to rise toward the end of 2015, banks need to begin to develop strategies to maximize net interest margin while maintaining existing customers and acquiring new ones. While researching historical rising rate periods will be beneficial, the combination of the new Basel 3 standards, CCAR stress tests, and an evolving deposit product and omni-channel environment will require banks to rethink traditional strategies and develop new deposit pricing models to meet growth targets, optimize NIM and more importantly, meet the needs of customers.