bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

Driving Digital Marketing Transformation — Functionality or Brand?

American Banker Retail Banking 2016

Paul Kadin, Managing Director, Novantas
Jay Wardle, Head of Finance, AOL Advertising
Dresdyn Hefferen, Senior Vice President, Corporate Marketing, PNC Financial Services Group

With online dominating consumers’ path to purchase and mobile becoming the channel of choice, reaching prospects and customers to reinforce brand must now be a digital media game. Novantas research, analysis and client work indicates the role of brand and a distinctive value proposition remain key to increasing purchase share. How are successful banks building brands with digital marketing? In this session we will 1) review insights from changing consumer behavior, 2) findings from new modeling of the drivers of awareness, consideration and purchase, and 3) examples of banks whose marketing, experience and product have come together for market leading results. Attendees will leave with a framework for aligning their organization’s marketing, product and experience planning that will advance turning the promise of digital marketing in banking into reality.

For more information, contact Novantas Marketing

+1 (212) 901-2772


Related Materials

Please enter your email for verification:

Full Name (required)
Title (required)
Institution (required)
Email (required)
Select Product (one required)

PriceTek Deposits
PriceTek Loans
PriceTek Mortgage
PriceTek Offer Engine
StrataScape
BankChoice Monitor
SalesScape
MetricScape

Phone Number (optional)
Description of Need (optional)