CBA LIVE 2015
Lee Kyriacou, Vice President, Novantas
Robert Vokes, Managing Director, Novantas
Jason Holmes, Vice President, Consumer Lending Product Management, TD Bank
HELOC is finally on the rise again, as home values increase and households rebuild equity in their homes. To capitalize on the growing opportunity, banks will need deeper insight into the post-recession HELOC consumer: what do they want and how can you deliver? Join Novantas experts for an in-depth review of the home equity consumer landscape from new consumer survey research, and the implications for targeting, marketing, offers and pricing. The session will cover new insights into behavioral segmentation, use cases for HELOC borrowers, how segments shop for HELOC, trends in customer elasticity and characteristics of prospective HELOC customers.