New York City Cloudera Sessions
Kaushik Deka, CTO, Novantas
Gaining insights into the breadth, depth, persistence and potential of a customer relationship enables smarter business decisions. This requires a deep understanding of customer behavioral characteristics and a framework for doing customer journey analytics at scale. In this session, Kaushik Deka, CTO of Novantas, is going to discuss the central tenets of a Spark-based analytics solution, built on Cloudera EDH, that banks are leveraging to analyze customer journey and optimize outcomes to drive value from their data lakes.
Kaushik will provide insights on:
- The critical component parts of the customer relationship life cycle – and the volumes of useful data generated at each stage.
- How banks are leveraging this data and behavioral analytics to make customer-level decisions in pricing and marketing.
- The key technology catalysts behind MetricScape – a specialized solution to resolve the data engineering and data governance challenges while doing customer longitudinal analysis from an ever-growing collection of data sources.
- How MetricScape integrates with the Cloudera EDH platform.