Rob Rubin, Director, Novantas
Novantas research indicates that 60% of consumers opening checking accounts pre-determine the bank they’ll choose – many of these consumers will choose one of the big banks because they’re most familiar with those brands. For mid-tier banks, winning your fair of the 40% of “undecided” checking shoppers is essential. Key ingredients to success are competitively-priced products that meet shoppers’ needs and digital shopping experiences that easily address shoppers’ key questions.
For this webinar, Novantas will show how competitive checking value propositions and great digital shopping experiences create a winning combination for mid-tier banks to compete against the behemoths for new checking customers.
The webinar will use research gathered on FindABetterBank.com and our analysis of digital shopping experiences of a handful of mid-tier banks to address the following questions:
- What functionality do different segments of checking shoppers expect?
- Which mid-tier banks provide compelling checking value propositions that resonate with shoppers?
- What factors are most important to providing great digital shopping experiences?
- Which mid-tier banks provide compelling products and great digital shopping experiences?