The low-rate environment means that it is harder than ever to attract good customers, so this is the perfect time for banks to pursue quality over quantity. New tools give banks more visibility into consumer deposit portfolios so they can proactively build a portfolio of quality deposit customers.
Join Novantas for a workshop on how to use scoring analytics to build more primary deposit relationships.
During this 60-min session, we’ll cover how to:
- Learn more about customer behavior while it is affordable to do so;
- Use information gleaned from scoring to renegotiate relationship through non-rate actions; and
- Tell the difference between “Primacy” and “primacy”