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How to Win More Checking Shoppers

Novantas Webinar Series

Rob Rubin, Director, Novantas

A lot of checking buyers open accounts at banks they recognize; national banks – with dominate share of voice and ubiquitous brands – win many of these customers. Regional and mid-size banks can’t outspend the national banks, so how can they compete against them? By focusing on different buyers.

Join Novantas experts for an in-depth webinar that explores two distinct shopper segments and the levers required to sway them. In this webinar, you will learn:

  • A framework to understand the different attributes of “needs-based” vs. “brand-based” buyers
  • Insights into the leading causes of “negative consideration” and inhibitors to increasing “positive consideration” among needs-based buyers
  • Examples of strategies to improve consideration and the KPIs our clients use to monitor progress and competitive developments

For more information, contact Novantas Marketing

+1 (212) 901-2772


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