bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

How to Win More Checking Shoppers

Navigate today. Anticipate tomorrow.


Novantas has joined with FBX to create Curinos.
Visit our new website here

Novantas Webinar Series

Rob Rubin, Director, Novantas

A lot of checking buyers open accounts at banks they recognize; national banks – with dominate share of voice and ubiquitous brands – win many of these customers. Regional and mid-size banks can’t outspend the national banks, so how can they compete against them? By focusing on different buyers.

Join Novantas experts for an in-depth webinar that explores two distinct shopper segments and the levers required to sway them. In this webinar, you will learn:

  • A framework to understand the different attributes of “needs-based” vs. “brand-based” buyers
  • Insights into the leading causes of “negative consideration” and inhibitors to increasing “positive consideration” among needs-based buyers
  • Examples of strategies to improve consideration and the KPIs our clients use to monitor progress and competitive developments

For more information, contact Novantas Marketing

+1 (212) 953-4444