bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

Making Digital Pay Off with Multi-Channel Shoppers

CBA Live 2014

Chris Musto, Director, Novantas

This session will reveal the results of a proprietary digital marketing benchmarking and best practices study conducted with CBA member banks on digital marketing effectiveness. What’s typical spending on digital marketing? How do banks attribute in-branch purchases to digital? How do digital channel leaders work with marketing, LOBs and vendors to develop, implement and measure digital campaigns? What results does a successful marketing site produce and how do you match up?

For more information, contact Novantas Marketing

+1 (212) 953-4444