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Making Digital Pay Off with Multi-Channel Shoppers

CBA Live 2014

Chris Musto, Director, Novantas

This session will reveal the results of a proprietary digital marketing benchmarking and best practices study conducted with CBA member banks on digital marketing effectiveness. What’s typical spending on digital marketing? How do banks attribute in-branch purchases to digital? How do digital channel leaders work with marketing, LOBs and vendors to develop, implement and measure digital campaigns? What results does a successful marketing site produce and how do you match up?

For more information, contact Novantas Marketing

+1 (212) 901-2772


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