New York Bankers Association Webinar Series
Karen Graham, Director, Novantas, Inc.
Millennials now account for over half of new primary checking customers, representing a significant growth opportunity for all banks. For regional and community banks, however, they are proving a challenging opportunity to realize. Why? A one-size-fits-all approach is too broad.
To win Millennial customers, banks will need to adopt strategies that account for how Millennials as a whole are different from previous generations as well as target specific sub-segments of this important and diverse group of customers.
Join Novantas as we share specific opportunities – identified through Novantas Research and case studies – for regional and community banks to drive acquisition and develop profitable relationships with Millennial targets.