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Millennials: How to Drive Acquisition and Develop Relationships

New York Bankers Association Webinar Series

Karen Graham, Director, Novantas, Inc.

Millennials now account for over half of new primary checking customers, representing a significant growth opportunity for all banks. For regional and community banks, however, they are proving a challenging opportunity to realize. Why? A one-size-fits-all approach is too broad.

To win Millennial customers, banks will need to adopt strategies that account for how Millennials as a whole are different from previous generations as well as target specific sub-segments of this important and diverse group of customers.

Join Novantas as we share specific opportunities – identified through Novantas Research and case studies – for regional and community banks to drive acquisition and develop profitable relationships with Millennial targets.

For more information, contact Novantas Marketing

+1 (212) 901-2772


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