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Taking Share in Home Equity: How to Leverage Customer Information Advantage in Precision Pricing and Analytics


Jay Plum, Executive Vice President, Consumer and Mortgage Lending Director, Huntington Bank
Grace Lee, Manager, Novantas
Darryl Demos, Executive Vice President, Novantas

The decline in the Home Equity business appears to have slowed, but demand will remain tepid over the next few years.  In order to achieve profitable growth, lenders cannot simply rely on wholesale rate reductions but must, instead, intelligently and intentionally take share in key segments.  This will require building and maintaining a foundation of deep customer analytics, ranging from risk-adjusted profitability to behavioral elasticity, and leveraging this information advantage in establishing rates and designing offers.  In this session, we’ll discuss how Huntington Bank built a loan pricing foundation and is primed to evolve its models to capture opportunities in relationship pricing.

For more information, contact Novantas Marketing

+1 (212) 953-4444