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Promotional Pricing—New Strategy, New Metrics

4th Annual Retail Deposit Optimization and Strategic Management

Andrew Frisbie, Managing Director, Novantas
Ryan Ritz, Managing Director, Novantas
Brent Farka, SVP – Director of Deposit Product Management, TCF Bank
Jennifer Flynn, Customer Strategy and Deposit Products Executive, Ally Bank

  • LCR’s impact by market on bank deposit funding
  • Avoiding promotional fatigue—new metrics and strategies
  • Determining promotional deposit valuation in this new world

For more information, contact Novantas Marketing

+1 (212) 901-2772


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