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Reimagining the SME Business Model

CBA Webinar Series

Robert Griffin, Managing Director, Novantas
Matthew Sharp, VP, Head of Market Research, Novantas

The Small & Medium Enterprise (SME) banking model, which encompasses traditional Small Business and Business Banking, is a priority growth area for mid-size and regional banks.  However, the traditional SME banking model is broken and vulnerable to additional disruption. To capitalize on the SME deposit opportunity and to profitably grow the business, regional banks need to rethink their go-to-market strategy and distribution model. This discussion will focus on recent insights to support a new approach to SME banking.

THIS WEBINAR WILL COVER:

  • Review changes in SME customer attitudes and behaviors
  • Discuss a new approach for identifying priority customer segments
  • Assess the need for new product and sales/service capabilities to attract target customers

For more information, contact Novantas Marketing

+1 (212) 901-2772


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