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Relationship Selling via Integrated Multi-Channel Marketing Campaigns

DMA 2014

Tony Coretto, Director, Novantas


Tony talks to DMA about customer lifetime value marketing campaigns and what some of the benefits are.
 

Learning Points:

  • The business case for launching a Customer Lifetime Value marketing campaign
  • Understand the model for the relationship sale (marketing, product development and finance)
  • Implementation of a program using the business case and model

For more information, contact Novantas Marketing

+1 (212) 901-2772


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