Tom Mairs, Director of Customer Success, SparkPost
Hank Israel, Director, Novantas
Marketing has become a dominant force for revenue growth in the battle for retail bank relationships. As consumer preferences continue to shift rapidly to digital channels, there is both a great challenge and opportunity to create a customer journey that is more personalized and engaging.
In this joint webinar from SparkPost and Novantas, we will explore the evolution to customer-level treatments within retail banking, the challenges of current processes, and how advanced segmentation can be applied to optimize the impact of your marketing efforts in customer acquisition.
You will hear:
- A customer case study illustrating best practices one customer used to enhance engagement
- The importance of personalization and analytics to highlight data and offer health score
- How to benchmark your campaigns and marketing spend across others in the industry