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Small Business Banking in a Branchless World

Small Business Banking 2016

Robert Griffin, Managing Director, Novantas
Mark A. Papoccia, Head of Strategy, Business Banking and Small Business, BMO Harris
David Miree, EVP, Consumer Deposits, Investments and Network Management, Webster Bank 

Session Description

This session will address:

  • Changing customer attitudes/behaviors and a shrinking network is stressing current sales models
  • The current sales size-driven approach is wrong going forward, since it doesn’t include preferences, product complexity and business life stage
  • Leading banks are already integrating sales size with behaviors, complexity with marketing and data/analytics to max revenue growth
  • Bonus: case study examples

For more information, contact Novantas Marketing

+1 (212) 901-2772


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