BAI Beacon 2016
Robert Griffin, Managing Director, Novantas
Ryan Goldberg, Executive Vice President, Head of Priority Banking and Branch Small Business, Regions Bank
The current changes in the marketplace have important implications for the small business line of business. Decreasing branch traffic will lead to declines in business banking referrals – currently the largest source of referrals for Small Business. Continued branch network consolidation will also increase the risk of small business attrition – which can be 2-3X consumer attrition. This session will provide data and research insights to demonstrate the changing small business landscape, make the case for transforming the sales model and provide an approach for banks to pursue the changes required.