Traditionally, direct banks have been at a distinct advantage when it comes to digital acquisition. With the geographical constraints imposed by a physical branch network lifted across Canadian financial institutions, however, competition is ramping up. How do you use your valuable marketing dollars more efficiently?
Join us on Tuesday, February 4th for a deep dive on how to improve the efficiency and effectiveness of your digital customer acquisition campaigns. During this session, we will share a case study for how a Canadian digital FI reduced its cost per acquisition by 45% through laser-targeting its marketing campaigns and messages to “Digital Ready” customers.
Register today to learn about practical tools and tactics that help to:
- Single out potential customers that have distinguished themselves as “Digitally Ready”
- Laser-target your digital media campaigns on those prospects you are most likely to convert
- Maximize your ROI by converting prospects who will deliver the highest lifetime value