BISA 2016 ANNUAL CONVENTION
March 17th, 2016 | Hollywood, FL
Wayne Cutler, Managing Director, Novantas
Establishing a distinct wealth management brand is a common challenge across banking organizations, made only more intense by the fragmentation of media and emergence of new non-bank competitors. Bank wealth brands are struggling and face immense pressure to stand out from the crowded category and adapt their corporate bank brand image into meaningful benefits for wealth consumers. In the face of multiple identity crises, how can wealth organizations thrive? How should its brand be positioned? And, should it be different by segment? In this discussion, we’ll explore how executives are coping with brand issues using recently completed survey results; establish a framework that bank wealth management leadership can leverage to build a distinctive brand; and provide case studies detailing how banks and other industries have wrestled with these issues and won.