CBA Webinar Series
Sarah Welch, Director, Novantas
Chris Franzi, Manager, Novantas
Even with an increasing amount of data available, bank marketers often struggle to harness the power of their data and make sense of it to answer fundamental marketing questions.
This problem is amplified by the digital transformation taking place across the banking industry. Marketing and branding are taking center stage in customer acquisition initiatives and marketers are expected to have answers.
Join Novantas experts as they explore key trends in marketing data management and marketing investment, and what key questions bank marketers should consider during annual planning.
This webinar will cover:
- Recent changes in the importance of marketing in customer acquisition
- Common pitfalls of marketing data management and data management best practices
- Expected ranges of marketing spend, normalized for size of bank, across the marketing funnel other types of related spend
- Questions a bank should be asking as it does annual and quarterly marketing planning