CBA LIVE 2016
Tony Coretto, Director, Novantas
Paul Kadin, Managing Director, Novantas
Banks have enormous amounts of data on their customers, both descriptive and behavioral, online and offline but are we using this data to our best advantage? In this session, experts will discuss the challenges and strategies of putting customer data to work, and share real-world wins, for integrating and leveraging customer data into your marketing for greater response, conversion, and customer engagement.