CBA LIVE 2019
Darryl Demos, EVP, Novantas
Hank Israel, Director, Novantas
Deposit costs are catching up to the recent rise in Fed moves, and many banks are still applying a one-size-fits all model to rate-based promotions. There’s a better way.
It is time to evolve the approach to capturing rate-based deposits. Novantas has developed a “deposit score” that differentiates customer duration and rate sensitivity behavior for use in more surgically managing promotional offers. Join our workshop to understand the insights and potential uses such a score can support for:
- Distinguishing “good vs. bad” behavior in your deposit portfolio
- How to tailor treatments to advance your objectives
- Launching the bank on its journey to customer-level pricing