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The Secret Weapon to Rate-Based Promotions

CBA LIVE 2019

Darryl Demos, EVP, Novantas
Hank Israel, Director, Novantas
Joseph Lombardo, SVP, Head of Retail Deposits & Strategy, M&T Bank

Deposit costs are catching up to the recent rise in Fed moves, and many banks are still applying a one-size-fits all model to rate-based promotions. There’s a better way.

It is time to evolve the approach to capturing rate-based deposits. Novantas has developed a “deposit score” that differentiates customer duration and rate sensitivity behavior for use in more surgically managing promotional offers. Join our workshop to understand the insights and potential uses such a score can support for:

  • Distinguishing “good vs. bad” behavior in your deposit portfolio
  • How to tailor treatments to advance your objectives
  • Launching the bank on its journey to customer-level pricing

For more information, contact Novantas Marketing

+1 (212) 901-2772


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