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Understanding the Emotional and Rational Drivers of Product Selection in the Online Age


Rob Rubin, Director, Novantas
Hank Israel, Director, Novantas

One remnant of the financial crisis is that more consumers take bank fees into consideration when making purchase decisions. But contrary to popular belief, consumers don’t just look for the lowest fees, but rather, the lowest fees that impact their daily life. Every day, Novantas captures insights into how bank fees impact purchase decisions from thousands of people shopping for checking accounts. Leading banks leverage these data to keep their offerings relevant and competitively priced. Join Brent Farka, SVP Director of Deposit Product Management at TCF Bank and Novantas experts Rob Rubin and Hank Israel for an in-depth look at how (and which) bank fees impact customer acquisition.

In this webinar you will hear:

  • How TCF Bank uses bank shopper data to monitor checking product performance and optimize their checking portfolio
  • New insights into the relationship between checking account fees and consumer purchase intent
  • How leading banks are leveraging real-time consumer insights from over 600,000 active shoppers a year to support product and pricing decisions

For more information, contact Novantas Marketing

+1 (212) 953-4444