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Was it Worth it? Exploring the Direct Bank Model

Kevin S. Travis, EVP, Novantas

Conventional wisdom says consumers are opening accounts with online or direct banks for better rates, but new research shows this assumption is simply not true. From convenience to incentives, consumers are moving towards direct banks for more than just rates and they are doing it quickly. Today, more banks are exploring the direct or digital-only bank model and are finding different end results.

In this session, you will learn:

  • Why consumers are moving to direct banks;
  • How traditional financial service institutions can stay competitive as consumers redefine convenience; and
  • What lessons have been learned by banks that have pursued a digital-only venture.


For more information, contact Novantas Marketing

+1 (212) 901-2772

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