bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

Winning the Share Game: How to Be Profitable In a Tight Home Equity Market


Kim Muhota, Solutions Director – Consumer Credit, Novantas
Robert Vokes, Managing Director, Novantas
Darryl Demos, Executive Vice President, Novantas

While the outlook for home equity is improving, regulatory tightening and a shrunken customer appetite will keep volumes below pre-crisis levels even in the long term. In order to achieve profitable growth in this tighter market, banks will need to understand their customers at a very granular level, and sophisticated data and analytics will be at the core of their response. Banks will need to leverage more complex customer segmentation, gain insights from both product economics and the competitive landscape, and act on differences in customers’ responses to rate. Join Novantas for a look at how innovative analytics can lead to powerful insights in home equity pricing, and how the right tools and data can accelerate growth by focusing on the right segments.

This Webinar will cover:

  • Novantas’ forecast of the Home Equity market, including segments that are primed for growth
  • The 3 requirements for best-in-class product management analytics
  • How to identify highly elastic segments where increased volume will compensate for lower profit per loan

For more information, contact Novantas Marketing

+1 (212) 953-4444