Still, many banks aren’t taking advantage of analytics that can help avoid costly errors and improve their mix of high-value deposits as they navigate this unprecedented period.
This checklist for efficient deposit growth can go a long way in guiding banks to make the most of their valuable deposits.

CHOOSE
Identify long-term sticky deposits
TRACK
Assess loyalty versus hot money
COMPARE
Align results to timely peer data
DEEPEN
Measure cross-sell activity, including new-to-bank households
OFFER
Define offers to deepen relationships, gather and maintain deposits
