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Industry Insights

Perspectives

Fed Cuts Rates. Now What?

Should your bank cut rates just because the Fed did? It’s not an easy decision. Novantas explores rate trends and strategies in the latest Perspective.

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novantas review

Portrait of Your Customer

How much do banks really know about their customers? The new issue of the Novantas Review explores strategies that bank can use to identify the most valuable deposits and prospects.

Articles

Pulling The Right Levers for Profitability

With all eyes on the Fed, banks can take steps now to maintain profitability without sacrificing much-needed digital investment.

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Data Insights

Paying Up

The Fed may have stopped raising rates, but banks haven’t. Competition is forcing banks to pay up for deposits.

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Articles

New Tools Help Marketers Target Prospects

Banks often waste time and money pitching their products to consumers who aren’t even shopping for a new banking relationship. New tools can help banks target prospects more effectively.

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Articles

Deep Dive | Funding Will Be Key As Yield Curve Flattens

The flattening yield curve is expected to continue pressuring industry profitability in coming months, even though the Fed has hit the brakes on interest-rate hikes.

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Articles

Sitting Down with Novantas | Daniel Crosby

Daniel Crosby is a psychologist and behavioral finance expert who applies his study of market psychology to many aspects of financial services. He recently sat down with the Novantas Review to talk about how behavior influences financial decisions.

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Articles

Corporate Treasurers Want More From Their Bankers

What do companies want from their banks? Fewer accounts and more fee transparency, according to interviews with corporate treasurers.

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Articles

At the Podium: CBA

Executives from Novantas swept into the annual meeting of the Consumer Bankers Association with a load of new research about deposits and savings behavior.

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Articles

Leading the Way Through Marketing

It’s time for marketing to help drive the agenda at the nation’s banks.

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