Industry Insights
Articles
Sitting Down with Novantas | Daniel Crosby
Daniel Crosby is a psychologist and behavioral finance expert who applies his study of market psychology to many aspects of financial services. He recently sat down with the Novantas Review to talk about how behavior influences financial decisions.
Articles
Corporate Treasurers Want More From Their Bankers
What do companies want from their banks? Fewer accounts and more fee transparency, according to interviews with corporate treasurers.
Articles
At the Podium: CBA
Executives from Novantas swept into the annual meeting of the Consumer Bankers Association with a load of new research about deposits and savings behavior.
Articles
Leading the Way Through Marketing
It’s time for marketing to help drive the agenda at the nation’s banks.
Articles
The Battle to Acquire Checking-Account Customers
Smaller banks often miss the mark when it comes to acquiring new checking-account customers. In part, that’s because they don’t know what is important to these consumers.
Data Insights
Canadian Shopper Survey: Digital, Digital…Apple?
Canadian shoppers are gravitating to digital channels at a rapid pace.
Articles
Using Analytics To Identify Valuable Customer Deposits
You know all about credit scores, but what do you know about deposit scores? New tools can help banks to better assess the cost and value of deposit balances.
Articles
The Science Behind Savings Behavior
It’s not only a matter of whether your customers save, but how they do it. New research from Novantas and the CBA examines savings behavior.
Perspectives
A New Test for Deposits as Fed Signals Cuts
As the Fed held, deposit bankers are presented with both an opportunity and a dilemma. While banks should prepare for significant down pricing, they need to approach with caution.
Perspectives
New Liquidity Rules In U.S., Canada Show Need For Customer-Level Stressed-Deposit Data
New regulations are likely to impact deposit values at a time when deposits are already front and center at most banks.