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Industry Insights

Articles

Sitting Down with Novantas | Daniel Crosby

Daniel Crosby is a psychologist and behavioral finance expert who applies his study of market psychology to many aspects of financial services. He recently sat down with the Novantas Review to talk about how behavior influences financial decisions.

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Articles

Corporate Treasurers Want More From Their Bankers

What do companies want from their banks? Fewer accounts and more fee transparency, according to interviews with corporate treasurers.

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Articles

At the Podium: CBA

Executives from Novantas swept into the annual meeting of the Consumer Bankers Association with a load of new research about deposits and savings behavior.

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Articles

Leading the Way Through Marketing

It’s time for marketing to help drive the agenda at the nation’s banks.

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Articles

The Battle to Acquire Checking-Account Customers

Smaller banks often miss the mark when it comes to acquiring new checking-account customers. In part, that’s because they don’t know what is important to these consumers.

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Data Insights

Articles

Using Analytics To Identify Valuable Customer Deposits

You know all about credit scores, but what do you know about deposit scores? New tools can help banks to better assess the cost and value of deposit balances.

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Articles

The Science Behind Savings Behavior

It’s not only a matter of whether your customers save, but how they do it. New research from Novantas and the CBA examines savings behavior.

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Perspectives

A New Test for Deposits as Fed Signals Cuts

As the Fed held, deposit bankers are presented with both an opportunity and a dilemma. While banks should prepare for significant down pricing, they need to approach with caution.

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Perspectives

New Liquidity Rules In U.S., Canada Show Need For Customer-Level Stressed-Deposit Data

New regulations are likely to impact deposit values at a time when deposits are already front and center at most banks.

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