Industry Insights
Articles
The New Commercial Banker: More Than Just a Handshake
Give me some analytics with that handshake. Traditional commercial banking has always been about relationships, but customer-level analytics can help banks better determine the right rate for the most valuable customers.
Articles
Digital Race Speeds Up Amid New Industry Challenges
Digital acquisition of customers is quickly becoming one of the most important metrics for the U.S. industry, joining the old standards of efficiency ratios, net interest margins and market-to-book. Fintechs have long focused on such metrics. As branches lose foot traffic, digital acquisition is critical to banks as well.
Articles
Deposit Pricing Needs Urgent Attention as Rates Fall
The Fed cut rates, but that doesn’t mean your bank should. Or should it? In either case, your deposit strategy needs urgent attention because history tells us that deposit costs continue to rise even when the Fed reduces rates.
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Race to Digital
Is your bank a tortoise or hare? Lower rates will make banking more difficult, but your customers are still going full steam ahead in the race toward digital. Can you keep up or will someone else meet them at the finish line?
Articles
Put Deposit Scores to Work Now
The process of scoring deposit customers can have faster impact than you might think. Novantas reveals ways to optimize scoring now.
Perspectives
Fed Cuts Rates. Now What?
Should your bank cut rates just because the Fed did? It’s not an easy decision. Novantas explores rate trends and strategies in the latest Perspective.
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Portrait of Your Customer
How much do banks really know about their customers? The new issue of the Novantas Review explores strategies that bank can use to identify the most valuable deposits and prospects.
Articles
Pulling The Right Levers for Profitability
With all eyes on the Fed, banks can take steps now to maintain profitability without sacrificing much-needed digital investment.
Data Insights
Paying Up
The Fed may have stopped raising rates, but banks haven’t. Competition is forcing banks to pay up for deposits.
Articles
New Tools Help Marketers Target Prospects
Banks often waste time and money pitching their products to consumers who aren’t even shopping for a new banking relationship. New tools can help banks target prospects more effectively.