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Industry Insights

Articles

Deep Dive | Beware of Betas that Bite

For a long time during the current rate cycle, the continued expectation of rising betas was akin to the “Boy Who Cried Wolf.”

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Articles

Commercial Deposit Pricing: Time to Replace Intuition with Analytics

Customer who seek a higher rate put the bank in a defensive position that often ends with the bank offering a rate that is above the optimal and fair price for that client’s deposit.

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Articles

How Bank Marketers Can Win In Today’s Competitive World

After a week away this summer, my husband and I came home to an overstuffed mailbox that contained no fewer than seven offers from banks that were vying for our checking business with rich offers worth hundreds of dollars. We tossed every last one of them in the circular file.

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Articles

How To Build A Direct Bank — Or Why You Shouldn’t Even Try

So you think you should launch a direct bank? After all, it could be a great way to scoop up deposits across the country at a time when most banks are struggling to acquire new customers and hang onto the ones they have.

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Articles

Five Things to Consider When Developing Precision-Pricing Optimization Tools

The industry-wide scramble for deposits makes it all too clear that surgical pricing is the wave of the future.

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Articles

Sitting Down with Novantas | Gerard Cassidy

Gerard Cassidy of RBC Capital Markets sits down with Novantas and discusses the banking industry.

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Articles

How to Get in Front of the Back Book

It’s a question that is being debated in corporate offices across the banking industry: “What should we do with the back book?”

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The Details are in the Data

Midsize Bank Webinar

Novantas recently hosted two webinars with more than 50 bankers to discuss recent deposit trends.

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Articles

Developing a Path to Martech Maturity

Digital innovators like Amazon, Netflix, Instagram, Peloton, and Stitch Fix have completely transformed consumers’ expectations. From highly-targeted ads delivered in social feeds to tailored landing pages, personalized recommendations and relevant content, these companies demonstrate just how well they know their customers at an individual level.

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The Details are in the Data

Paying More for Less Growth

As more Millennials* seek “must have” mobile banking services, they increasingly want to be untethered from their bank’s physical locations. More than three-quarters of them would consider a bank that doesn’t have branches.

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