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Industry Insights

Articles

Branch Closures: Round Two?

Facing another round of branch closures in a tight market, banks will need more analytical rigor in deciding which locations to close.

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Articles

Piloting for Multi-Channel Marketing

Pilot programs constitute the best method for getting the most of information-based marketing, a critical skill as customers do more business outside of the branch.

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Articles

Reimagining Retail Banking

Executive leaders must reexamine their franchises at an elemental level and consider the strategies and strengths needed for a permanently changed market.

Articles

Tilting Point in Multi-Channel Strategy

As branches lose steam and customers roam freely among channels, key questions about marketing, sales and network capacity require an expanded perspective.

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Articles

360°data: Bottom Line Impact for Banks?

Banks have significant opportunities to better harness customer information for revenue-enhancing decisions, both in marketing and risk management.

Articles

Wealth Distribution: Optimizing Local Markets

To grow the wealth management business, financial institutions will need a more systematic planning approach to deploy offices and advisors in local markets.

Articles

Managing Customer Demand for Better Efficiency

Banks have a historic opportunity to sharply reduce branch count and expense in a way that may actually increase customer satisfaction. Proactive campaigns will be critical.

Articles

Treasury Management Customers: “Serve Us Differently”

Novantas research shows that treasury management sales practices are out of step with the preferences of many customers. New approaches are needed to fuel sales growth.

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Articles

Profit-based Metrics for Sales Productivity

The assumption that the branch sales force is financially justified on the strength of walk-in traffic is no longer viable in a post-recession market.

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Articles

Segment-based Deposit Pricing

In a world of excess deposits, banks must price for quality over quantity. Effective customer segmentation analytics is the key to achieving that.

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