Industry Insights
novantas review
Race to Digital
Is your bank a tortoise or hare? Lower rates will make banking more difficult, but your customers are still going full steam ahead in the race toward digital. Can you keep up or will someone else meet them at the finish line?
Articles
Put Deposit Scores to Work Now
The process of scoring deposit customers can have faster impact than you might think. Novantas reveals ways to optimize scoring now.
Perspectives
Fed Cuts Rates. Now What?
Should your bank cut rates just because the Fed did? It’s not an easy decision. Novantas explores rate trends and strategies in the latest Perspective.
novantas review
Portrait of Your Customer
How much do banks really know about their customers? The new issue of the Novantas Review explores strategies that bank can use to identify the most valuable deposits and prospects.
Articles
Pulling The Right Levers for Profitability
With all eyes on the Fed, banks can take steps now to maintain profitability without sacrificing much-needed digital investment.
Articles
Deep Dive | Funding Will Be Key As Yield Curve Flattens
The flattening yield curve is expected to continue pressuring industry profitability in coming months, even though the Fed has hit the brakes on interest-rate hikes.
Data Insights
Paying Up
The Fed may have stopped raising rates, but banks haven’t. Competition is forcing banks to pay up for deposits.
Articles
New Tools Help Marketers Target Prospects
Banks often waste time and money pitching their products to consumers who aren’t even shopping for a new banking relationship. New tools can help banks target prospects more effectively.
Articles
Sitting Down with Novantas | Daniel Crosby
Daniel Crosby is a psychologist and behavioral finance expert who applies his study of market psychology to many aspects of financial services. He recently sat down with the Novantas Review to talk about how behavior influences financial decisions.
Articles
Corporate Treasurers Want More From Their Bankers
What do companies want from their banks? Fewer accounts and more fee transparency, according to interviews with corporate treasurers.