Industry Insights
Data Insights
Funnel Focus: Acquisition IQ
Funnel Focus: A look at where banks are spending their precious marketing dollars.
Articles
Digital Acquisition: The Next Frontier
How do you find new bank customers when they’re not going to branches? The most successful digital banks are using geo-location and other tools to target new customers.
Articles
Deep Dive: What the Interest-Rate Upheaval of 2019 Means for 2020
The yield curve’s fluctuations kept our heads spinning in 2019. What does it portend for 2020?
Articles
The New M&A Dilemma: Premiums Paid for Core Deposits
Are bank buyers paying too much for deposits? There may be a difference between core deposits and true low-cost, sticky deposits.
Articles
Five Marketing-Optimization Traps to Avoid
All the marketing models in the world can’t magically optimize spending on their own. Novantas offers tips on the traps that may be lurking.
Novantas Viewpoint
Novantas Viewpoint | Google to Launch Checking Account
Google is preparing to launch a checking account that is backed by Citigroup and a Stanford University credit union. What does this mean for traditional banking?
Perspectives
The Fed Makes Another Cut, But Can Betas Keep Pace?
The Fed just cut rates for the third time this year, a move that will keep pressure on bankers as they race to reprice their books.
Research Reports
Australian Bank Shopper Survey: Managing Reputation, New Rules and a Digital Shift
As banks grapple with the fall-out from a series of scandals, they must also respond to the changing attitudes toward digital banking.
Research Reports
The Savings Dilemma: A Study of Consumer Savings Behavior
Novantas and the Consumer Bankers Association conducted research earlier this year to understand U.S. consumer attitudes toward savings and their behavior associated with it.
Articles
Sitting Down with Novantas | Rita McGrath
Novantas sits down for a Q&A with Columbia University Business School’s Rita McGrath, author of the just-released “Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.”