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Industry Insights

Data Insights

Funnel Focus: Acquisition IQ

Funnel Focus: A look at where banks are spending their precious marketing dollars.

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Articles

Digital Acquisition: The Next Frontier

How do you find new bank customers when they’re not going to branches? The most successful digital banks are using geo-location and other tools to target new customers.

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Articles

Deep Dive: What the Interest-Rate Upheaval of 2019 Means for 2020

The yield curve’s fluctuations kept our heads spinning in 2019. What does it portend for 2020?

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Articles

The New M&A Dilemma: Premiums Paid for Core Deposits

Are bank buyers paying too much for deposits? There may be a difference between core deposits and true low-cost, sticky deposits.

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Articles

Five Marketing-Optimization Traps to Avoid

All the marketing models in the world can’t magically optimize spending on their own. Novantas offers tips on the traps that may be lurking.

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Novantas Viewpoint

Novantas Viewpoint | Google to Launch Checking Account

Google is preparing to launch a checking account that is backed by Citigroup and a Stanford University credit union. What does this mean for traditional banking?

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Perspectives

The Fed Makes Another Cut, But Can Betas Keep Pace?

The Fed just cut rates for the third time this year, a move that will keep pressure on bankers as they race to reprice their books.

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Research Reports

Australian Bank Shopper Survey: Managing Reputation, New Rules and a Digital Shift

As banks grapple with the fall-out from a series of scandals, they must also respond to the changing attitudes toward digital banking.

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Research Reports

The Savings Dilemma: A Study of Consumer Savings Behavior

Novantas and the Consumer Bankers Association conducted research earlier this year to understand U.S. consumer attitudes toward savings and their behavior associated with it.

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Articles

Sitting Down with Novantas | Rita McGrath

Novantas sits down for a Q&A with Columbia University Business School’s Rita McGrath, author of the just-released “Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.”

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