Give me some analytics with that handshake. Traditional commercial banking has always been about relationships, but customer-level analytics can help banks better determine the right rate for the most valuable customers.
The 2019 report reveals chequing acquisition is shifting from branch-led to marketing-led dynamics.
Is your bank a tortoise or hare? Lower rates will make banking more difficult, but your customers are still going full steam ahead in the race toward digital. Can you keep up or will someone else meet them at the finish line?
The process of scoring deposit customers can have faster impact than you might think. Novantas reveals ways to optimize scoring now.
Should your bank cut rates just because the Fed did? It’s not an easy decision. Novantas explores rate trends and strategies in the latest Perspective.
How much do banks really know about their customers? The new issue of the Novantas Review explores strategies that bank can use to identify the most valuable deposits and prospects.
With all eyes on the Fed, banks can take steps now to maintain profitability without sacrificing much-needed digital investment.
The flattening yield curve is expected to continue pressuring industry profitability in coming months, even though the Fed has hit the brakes on interest-rate hikes.
Banks often waste time and money pitching their products to consumers who aren’t even shopping for a new banking relationship. New tools can help banks target prospects more effectively.
The Fed may have stopped raising rates, but banks haven’t. Competition is forcing banks to pay up for deposits.