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15 Bank CMOs Agree on Three Strategies for Navigating Market Disruption

At the end of April, more than a dozen bank marketers gathered with Novantas team members in Miami to discuss the challenges and the opportunities that exist in a market facing significant digital disruption.

Because brand — not branches — will drive more demand in the customer-driven, digital future, marketers have an important strategic role to play at this critical juncture. Yet, achieving meaningful organizational impact is far from guaranteed. To succeed, bank marketers must adopt new ways of communicating with internal and external stakeholders — all while navigating the dizzying, and ever expanding, set of marketing tools and techniques. Throughout our discussions, the CMOs gathered kept coming back to the importance of three strategies for navigating the ongoing disruption productively. Strategy #1: Lead with Brand When branch proximity was the driver of consumer ...

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